Everyone tells you snug is better so my first helmet which fitted perfectly round the head but was tight on the cheeks (to the point it was a relief for my teef to take it off) has never bedded in. A years worth of wear and it turns out my cheeks are no match for the foam- ooh err misses! Yep try them on, like ill fitting shoes take note of those poor points you immediately feel and disregard accordingly. Don’t be afraid of producing your phone with the web page up of the same helmet at half the price, almost all places price match now and don’t mind you asking, coz we’re no mugs! Bought my lovely a jacket that was in the shop 770 quid but I got it for £325, I merely and politely asked “do you price match?” before producing my phone for them to check I could legitimately go elsewhere. Excellent experience and I would go back based on their attitude. ps the jacket was for my other half for their bday, personally I can’t spend anything that starts with more than a 1 in its price tag!