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Ducati to Enter Motocross and Off-Road Motorcycle Market


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Ducati has announced it’s been working on a prototype motocross bike for two years, which will make its debut in the 2024 Italian Motocross Championship to further develop the bike in competition. The Italian manufacturer states this falls in line with its approach to create sporty and high-performance motorcycles—beginning with racing and then developing production machines for consumers. According to Ducati, this multiyear project will see the creation of a complete range of off-road engines and motorcycles, beginning with motocross.

“I am proud to announce Ducati’s entry into motocross,” Ducati Motor Holding CEO Claudio Domenicali said. “[This is] a totally new world for Ducati in which we want to bring our talent in designing lightweight motorcycles with excellent components and high performance that, above all, can excite more and more motorcyclists. The project is possible thanks to the company’s excellent results in recent years and confirms our desire to extend our presence into new worlds, speak to new motorcyclists, and therefore grow the Ducati community.”

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European motorcycle manufacturers traditionally known for streetbikes entering the off-road motorcycle market has been a hot topic of conversation lately, the latest being Ducati. The Italian manufacturer plans to have a complete range of dirt bikes in the coming years.
European motorcycle manufacturers traditionally known for streetbikes entering the off-road motorcycle market has been a hot topic of conversation lately, the latest being Ducati. The Italian manufacturer plans to have a complete range of dirt bikes in the coming years. (Ducati/)

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Ducati’s off-road motorcycle project is a combination of searching to make the bikes as light as possible coupled with top-of-the-line components. In an effort to give the engines a broad power delivery, the Bologna-based company will employ desmodromic valve control—a system that has become synonymous with its sportbikes.

Entering the dirt bike market is a new venture for Ducati, one that it says represents a very important and challenging strategic choice as well as the desire to expand its presence into unexplored terrain. Performance, style, and sophistication are the brand’s three core values. Engineers and designers will aim to implement those aspects into the Italian dirt bikes—first with prototype motocrossers and later production models across the off-road space.

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