Jump to content

Moto Guzzi USA Launches Ecommerce Platform


Admin
 Share

Recommended Posts

On Moto Guzzi USA’s new online store you can check out the latest models, like the special editions celebrating the brand’s 100th anniversary this year.
On Moto Guzzi USA’s new online store you can check out the latest models, like the special editions celebrating the brand’s 100th anniversary this year. (Moto Guzzi/)

As a response to growing retail customer demands (and the realities of modern life), Moto Guzzi USA has announced that it’s giving the green light to a new ecommerce platform. Last week’s announcement, which undoubtedly comes as a relief to those frustrated Guzzisti who’ve been shopping online for years, coincides with the 100th anniversary of the brand’s founding, and according to the official PR, will offer “contemporary solutions to changing retail challenges,” with the dealer network fulfilling all orders to make purchasing and accessorizing a new Moto Guzzi more seamless for buyers.

Apparel and accessories? Yep, you can now buy them online more easily.
Apparel and accessories? Yep, you can now buy them online more easily. (Moto Guzzi/)

It’s certainly not a groundbreaking initiative, but it’ll go a long way toward streamlining Guzzi’s interactions with existing customers and potentially getting the brand more traffic from potential ones. Customers can shop online for bikes, order accessories for their new ride, and even select whether they’ll pick it up at the dealer or have it delivered to them. Authorized Moto Guzzi casual accessories and apparel will also be available on the site/store, and potential buyers can see what financing options or promotions are currently on offer. That’s basic stuff in this day and age, but Guzzi sorely needed the upgrade to meet the growing need for 24/7 online servicing of both present and future owners.

You can also choose your dealer, initiate transactions online, and opt for delivery to your home too.
You can also choose your dealer, initiate transactions online, and opt for delivery to your home too. (Moto Guzzi/)

With the new (and updated) online retail platform, Moto Guzzi USA says it’s adding a tool that can better support prospective owners by connecting them with a dealership that fulfills their needs. As for authorized Moto Guzzi dealerships, the online store can help identify qualifying customers for finance options while allowing dealerships to better anticipate near-term stocking needs for the floor.

The Moto Guzzi ecommerce is now live at storeusa.motoguzzi.com, but be warned; when we last checked, much of the posted content looked like it was not yet updated. Stay tuned.

View the full article

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

  • Welcome to The Motorbike Forum.

    Sign in or register an account to join in.

×
×
  • Create New...

Important Information

Terms of Use Privacy Policy Guidelines We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Please Sign In or Sign Up