Reiten BMW

[Simon Davey]

According to a source at a party (it was a great party) Reiten near Sudbury, Suffolk, are no longer tied to BMW. 

 

[Steve_M]

46 minutes ago, Simon Davey said:

According to a source at a party (it was a great party) Reiten near Sudbury, Suffolk, are no longer tied to BMW. 

 

There’s an interesting snippet. I’ll keep an eye out for announcements.

[bonio]

That is interesting, ta. You obviously go to the right parties to get this kind of information.

[Simon Davey]

20 minutes ago, bonio said:

That is interesting, ta. You obviously go to the right parties to get this kind of information.

 

They're gong to stay open. 

They have no new BMW on their website, and only about 1/3 of their usual used stock. 

[Gerontious]

The last time something like this happened it was brutal. and happened virtually overnight. it was back in the day when BMW bikes would share space with bikes from other brands. BMW sent all their dealers an ultimatum. either become solus BMW or we take everything back. quite a few decided they wanted to keep on selling other brands and that was it. the Bikes and everything else was removed very quickly. like immediately. within a very short period of time the numbers of dealers went from hundreds to less than 20 in the entire country. with some areas having none. there was later a further reduction and I remember that clearly. it was equally brutal.

 

website is still motorrad. if this story is true then that will change very quickly. in fact I'm surprised given the way BMW operate that its still quite 'normal'.

 

 

[Steve_M]

On 22/12/2024 at 11:54, Gerontious said:

The last time something like this happened it was brutal. and happened virtually overnight. it was back in the day when BMW bikes would share space with bikes from other brands. BMW sent all their dealers an ultimatum. either become solus BMW or we take everything back. quite a few decided they wanted to keep on selling other brands and that was it. the Bikes and everything else was removed very quickly. like immediately. within a very short period of time the numbers of dealers went from hundreds to less than 20 in the entire country. with some areas having none. there was later a further reduction and I remember that clearly. it was equally brutal.

 

website is still motorrad. if this story is true then that will change very quickly. in fact I'm surprised given the way BMW operate that its still quite 'normal'.

 

 

That’s going to be interesting up here in Cumbria. Lloyds have both Honda and BMW.  I may have to change my bike (shucks!) if they lose the Motorrad dealership. I would guess it’s unlikely given they also have BMW car dealership (and Merc, and Honda etc.)

[Steve_M]

“New Year, New Reiten! - Please read, important notice
 
We’re kicking off 2025 with a BIG announcement that marks an exciting new chapter for Reiten Motorrad!
 
As of January 2025, we will no longer be selling new BMW motorcycles.
 
Why the change? It’s no secret that staying a BMW New Bike Retailer comes with substantial requirements, BMW’s new corporate identity necessitates a significant investment, and combined with rising competition in the market and the current economic climate, this just isn't viable. 
 
We will however, still proudly continue as an Authorised BMW Service Centre, providing all your servicing, maintenance and warranty needs with the expertise and care you’ve come to expect from Reiten. This change lets us focus even more on delivering the exceptional service that’s made us who we are, whilst also opening up exciting opportunities to diversify and grow.
 
We know this might come as a surprise, but rest assured – We’re here to stay, and we’re as committed as ever to supporting you and your bikes.
 
Thank you for your loyalty and trust over the years. Together, we’re stepping into a future full of possibilities and we can’t wait to continue this journey with you.
 
Here’s to new adventures!
 
FAQs
Q) I’ve got a new bike on order. What happens next?
A) No worries – all bikes currently on order are in production, and we’ll deliver them as planned.
 
Q) Can I still get my BMW services or warranty work done?
A) Absolutely! We’ll continue as a BMW Service Centre for all your servicing and warranty needs.
 
Q) What bikes will you be selling now?
A) We’re focusing on used bikes, expanding our range to include more brands, models and sizes – all prepared to the impeccable Reiten standards you know and trust.
 
Q) Are you taking on another manufacturer?
A) Not right now. Our focus is solely on used bikes, but who knows what the future might bring?
 
Q) Will you still have demo bikes?
A) No demo bikes, but we’ll have a great selection of used bikes. If something catches your eye, our team can arrange a test ride! And we’ll still offer loan bikes for service customers at a daily rate.
 
Q) What about BMW Approved Used Bikes?
A) While we can’t sell BMW Approved Used bikes without being a new bike retailer, you’ll still find exceptional used BMWs here, prepared to the highest standards and backed by a comprehensive warranty.
 
Got more questions? Just give us a shout and we’ll be happy to help.
 
Here’s to a thrilling 2025 – together!”

[bud]

I wonder how long it would be before they are looking at being a franchise to another brand?

It must be quite attractive to another manufacturer.

[Simon Davey]

Thanks @Steve_M

 

@bud Maybe I'll get a local Voge dealer after all.....

[bonio]

Cheers @Steve_M.

[Simon Davey]

14 hours ago, bud said:

I wonder how long it would be before they are looking at being a franchise to another brand?

It must be quite attractive to another manufacturer.

 

There's so little logic in big brand manufacturers not doing what they can to keep their dealers happy.

 

[bud]

Yes it makes no sense at all.

I remember talking to a manager at a Honda dealership. He was saying that they have to take so many of certain models. Even if they know it won't sell. Which leaves them selling a bike at a loss.

This was the bike in question. A Honda DN-1!

[Simon Davey]

I popped in to Reiten just now..... @bud

 

To be fair, it's not official, but if they get a good enough deal, they could be Voge dealers by the summer. 

 

Edited February 19 by Simon Davey

[bud]

That's a loss for BMW then. 

[Simon Davey]

2 minutes ago, bud said:

That's a loss for BMW then. 

 

Definitely, it's a great shop, they've got lots of used BMW for sale, the guys in there are really pleasant and so happy to chat.

I was actually joking to one of the guys about being a Voge dealer, and I didn't realise I was stood right next to it. It blended in amongst the BMW with no problem at all.

They have a 550(?) as well as the 900, but only as a trial to gauge for interest and to blap about on. If it happens, it'll be Voge in the corner of the shop. I'm not anti-Chinese, if I had the money, it would be hard not to buy one when it's next to bikes that are the same price but 10 years old.

[bonio]

Looks like Reiten is on the list of afternoon jaunts this summer  

 

[RideWithStyles]

The only ones to really benefit were the manufacturers especially for convenience to them.
It’s a change and a hard decision for them to make but really as they and bud said if the business model doesn’t work or be adaptable it’s silly to carry on thT way - good luck to them .

for me to have two side to one business model to work very well and I don’t mean it won’t work for reiten as now but at least they have wriggle room to do what they want.
higher volume of potential customers but less profit per unit and expect return on scheduled service or warranty work (Chinese brand for example) and vice versa (bmw/ quality used) in hope of service and extra return on continued services or paid warranty packages .

 

If the Chinese brands really want to compete and be a force to reckon with then they just have to improve a few things for both the customer/owner and dealer.

Edited February 20 by RideWithStyles

[Simon Davey]

1 hour ago, RideWithStyles said:

The only ones to really benefit were the manufacturers especially for convenience to them.
It’s a change and a hard decision for them to make but really as they and bud said if the business model doesn’t work or be adaptable it’s silly to carry on thT way - good luck to them .

for me to have two side to one business model to work very well and I don’t mean it won’t work for reiten as now but at least they have wriggle room to do what they want.
higher volume of potential customers but less profit per unit and expect return on scheduled service or warranty work (Chinese brand for example) and vice versa (bmw/ quality used) in hope of service and extra return on continued services or paid warranty packages .

 

If the Chinese brands really want to compete and be a force to reckon with then they just have to improve a few things for both the customer/owner and dealer.

 

Their main business model is used bikes from all marques. Voge would be just a sideline to start. 

They have a huge selection of BMW at the moment. All out of my price range.