Motolegends de-lists Bell Helmets

[learningtofly]

Their statement:

 

Bell is the most famous name in the motorcycle apparel arena. The company invented the open-face helmet as we know it today. They then invented the full-face helmet, and then the off-road helmet. But the path that Bell is now taking with its retro collection is not one we want to accompany them down. 

 

Bell is all about style; and whilst we still offer some of the coolest gear on the planet, we are no longer prepared to put form ahead of function. There’s nothing wrong with Bell’s helmets, but these days, even though you might have to pay a bit more, there are helmets that are nicer to wear and that are, let’s say, better performing from a functionality standpoint.

 

We’ve worked with the Bell ever since it re-launched the Custom 500 back into the European market, so we didn’t take this step lightly but, simply put, Bell is no longer really our kind of brand.

 

Now we have been running a helmet Sale across our range of brands for a while now, in order to move on colourways and styles that were not being continued into 2021. But we’ve decided to increase our discount on Bell to a frankly ridiculous figure of 40%. Now this is our buying price, so with free P&P, we are actually losing money on every helmet we sell. That hurts, but they will serve no purpose taking up space on our shelves.

 

Personally I can't wear Bell helmets anyway, although I love their retro ranges in terms of style. I have to say, though, that I really admire Motolegends stance on this, and - with my recent very positive buying experience with them - they're right up there on my list of top retailers.

[S-Westerly]

I've always had good experiences with motolegends and go along with their stance on Bell helmets. I've tried on a few of their models over the years and simply found them diabolically uncomfortable. They do look nice but....

[TimR]

So they have had a 40% markup on their buying price ...

 

Edited December 27, 2020 by TimR

[Ian Frog]

I wouldn`t mind betting that is about standard or even a bit low given a retailers costs etc.

Cheers

Ian 

[James in Brum]

Might even be a bit low given storage space, wages, website costs etc. 

[Slowlycatchymonkey]

Before I had a bike Bell helmets were always the ones that caught my eye. I trotted along to the NEC bike show ready to spend and couldn’t believe how bad it was in comparison to a shoei. You’d think by now Bell would’ve got the message that their helmets aren’t good enough for the money they charge.

[learningtofly]

I've always loved this video, which kind of epitomises my spiritual biking world - far more so than sports bikes and race leathers, anyway.

 

 

 

Edited December 27, 2020 by learningtofly

[skyrider]

4 minutes ago, Slowlycatchymonkey said:

Before I had a bike Bell helmets were always the ones that caught my eye. I trotted along to the NEC bike show ready to spend and couldn’t believe how bad it was in comparison to a shoei. You’d think by now Bell would’ve got the message that their helmets aren’t good enough for the money they charge.

so you didn't spend your hard earned 

[Slowlycatchymonkey]

Just now, skyrider said:

so you didn't spend your hard earned 

Nope came back with the same amount I went with and went to helmet city, who were extremely bossy and eventually corralled me into buying a Shoei, I resented their interference but then had to grudgingly admit they were right. Strange they were helping me out and yet I still feel aggrieved

[skyrider]

37 minutes ago, Slowlycatchymonkey said:

Nope came back with the same amount I went with and went to helmet city, who were extremely bossy and eventually corralled me into buying a Shoei, I resented their interference but then had to grudgingly admit they were right. Strange they were helping me out and yet I still feel aggrieved

thats what happens at times we need to be put in the right direction, i have to admit when i go shopping for something expensive i can be a woffler